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THINKING TOOL Decision Making

Second-Order Thinking

Consider the consequences of consequences.

Key Principle

Ask "And then what?" repeatedly before acting.

Understanding Second-Order Thinking

First-order thinking is fast and easy: "If I do X, Y will happen." Second-order thinking asks: "And then what?"

Most people stop at first-order effects. They cut prices to increase sales. They hire quickly to fill a gap. They take on debt to grow faster. But the consequences of these actions have their own consequences.

Second-order thinking is harder because it requires imagination and patience. You have to think through chains of cause and effect, considering how other actors will respond and how systems will adapt. The best decisions often look counterintuitive because they optimize for second and third-order effects rather than immediate results.

Real-World Examples

  • Price cuts → Competitors match → Industry margin compression → Weakest players exit → Consolidation → Stronger survivors
  • Raising venture capital → Pressure for growth → Hiring spree → Cultural dilution → Execution problems → More fundraising needed
  • Rent control → Landlords reduce maintenance → Housing quality declines → New construction stops → Housing shortage worsens
  • Bailouts → Moral hazard → More risk-taking → Bigger future crises

How to Apply This

1

For every major decision, map out at least three levels of consequences

2

Consider how other players (competitors, customers, regulators) will respond

3

Look for decisions where first-order effects are negative but second-order effects are positive

4

Be suspicious of actions with obvious first-order benefits—what are the hidden costs?

Common Mistakes to Avoid

  • Analysis paralysis from trying to predict too many levels deep
  • Overconfidence in predicting complex system responses
  • Ignoring second-order effects because first-order effects are so attractive
  • Failing to account for adaptive responses from other actors

Notable Quotes

"Failing to consider second and third order effects is the cause of a lot of painfully bad decisions."

— Ray Dalio

"The first-level thinker thinks, "This is a good company; let's buy the stock." The second-level thinker thinks, "This is a good company, but everyone thinks it's a great company, and it's not. So the stock's overrated and overpriced; let's sell.""

— Howard Marks