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LINK SHORTENER
COMPARISON

Find the right link management platform. Compare features, pricing, and analytics depth.

PLATFORM OVERVIEW

Platform Best For Starting Price Free Links/mo Custom Domain (Free)
Dub.co Developers, modern teams $25/mo 25 3 domains
Bitly Enterprise, marketing teams $10/mo 5 None
Short.io Small businesses $19/mo 1,000 1 domain
Rebrandly Brand-focused teams $13/mo 25 1 domain
TinyURL Casual users $12.99/mo Unlimited None

WHAT YOU GET

ANALYTICS

Feature Dub.co Bitly Short.io
Real-time updates Yes No Yes
1-year retention $25/mo $199/mo $49/mo
Geographic data All plans Premium+ All plans
Device/browser data All plans Premium+ All plans
Conversion tracking $75/mo Enterprise $99/mo

LINK FEATURES

Feature Dub.co Bitly Short.io
Custom domains 3 free $29/mo 1 free
Password protection Yes No Yes
Link expiration Yes Yes Yes
Geo-targeting Yes No Yes
A/B testing $75/mo No $49/mo
Deep links (mobile) $25/mo $199/mo $49/mo

PLATFORM

Feature Dub.co Bitly Short.io
API access Free Paid All plans
Open source Yes No No
QR codes Yes Yes Yes
Link-in-bio No Yes No
Partner/affiliate tools Built-in No No

WHAT WILL YOU PAY?

Dub.co

BEST VALUE
Free $0 25 links, 3 domains, 30d analytics
Pro $25/mo 1K links, 10 domains, 1yr analytics
Business $75/mo 10K links, A/B testing, conversion tracking
Advanced $250/mo 50K links, 5yr analytics, priority support
Read Full Review

Bitly

Free $0 5 links, no custom domain
Core $10/mo 100 links, 30d analytics, no domain
Growth $29/mo 500 links, 1 domain, 4mo analytics
Premium $199/mo 3K links, 1yr analytics, city data
Read Full Review

Short.io

Free $0 1K links, 1 domain, 30d analytics
Personal $19/mo 10K links, 5 domains, 90d analytics
Team $49/mo 100K links, A/B testing, 1yr analytics
Enterprise $99/mo Unlimited links, conversion tracking
Article coming soon

FIND YOUR BEST FIT

Select what you need to see recommended platforms.

CHOOSE BY USE CASE

CHOOSE DUB.CO IF

  • You want custom domains for free
  • You need 1-year analytics under $50/mo
  • Your team is technical/developer-focused
  • You want A/B testing and conversion tracking
  • You value open-source transparency
Read Dub.co Review

CHOOSE BITLY IF

  • You need link-in-bio landing pages
  • Your team prefers drag-and-drop interfaces
  • You need extensive QR code customization
  • Enterprise SLA and support matter
  • Budget is not a primary concern
Read Bitly Review

CHOOSE SHORT.IO IF

  • You want generous free limits (1K links)
  • You need middle-ground pricing
  • A/B testing at $49/mo works for you
  • You want Bitly features at lower cost
  • Simplicity over advanced features
Article coming soon

EXPLORE OTHER COMPARISONS