Email List Value Calculator
Your email list is an asset. This calculator shows its true value and how small improvements create big revenue gains.
List Metrics
Email Cadence
Revenue
List Value
Email Performance
Email Funnel Visualization
Improvement Impact
See how small improvements affect your revenue:
+5% Open Rate
Current: -- New: -- +$--/mo+1% Click Rate
Current: -- New: -- +$--/mo+1% Conversion
Current: -- New: -- +$--/mo2x List Size
Current: -- New: -- +$--/moIndustry Benchmarks
Newsletter/Media
Open: 30-40%
Click: 3-5%
Value: $1-3/sub/mo
E-commerce
Open: 15-25%
Click: 2-4%
Value: $0.50-2/sub/mo
SaaS/B2B
Open: 20-30%
Click: 2-5%
Value: $2-10/sub/mo
Creators
Open: 35-50%
Click: 4-8%
Value: $2-5/sub/mo
List Growth Projection
| Month | Subscribers | Monthly Revenue | Cumulative Revenue |
|---|
Maximizing List Value
Engagement compounds: Higher open rates lead to better deliverability, which leads to even higher open rates. Clean your list regularly—remove inactive subscribers to improve metrics.
Quality over quantity: A 1,000-subscriber list with 50% open rates is worth more than 10,000 subscribers at 5% opens. Focus on attracting the right subscribers.
The money is in the relationship: Promotional emails convert best when you've built trust through valuable content. The 80/20 rule: 80% value, 20% promotion.