Content ROI Calculator
Measure the real return on your content marketing investment. See direct revenue, lead value, and which content types perform best.
Content Investment
Direct Revenue
Lead Generation
Content ROI Analysis
Content Type Comparison
How does your content type compare to typical benchmarks?
Blog Posts
- Avg. time: 3-6 hours
- SEO lifespan: 2+ years
- Lead gen: High
- Monetization: Ads, affiliates
- Typical CPL: $20-50
Video Content
- Avg. time: 4-10 hours
- SEO lifespan: 1-3 years
- Lead gen: Medium-High
- Monetization: Ads, sponsors
- Typical CPL: $30-80
Podcast Episodes
- Avg. time: 2-4 hours
- SEO lifespan: 6 months
- Lead gen: Medium
- Monetization: Sponsors
- Typical CPL: $50-100
Newsletter
- Avg. time: 1-3 hours
- SEO lifespan: N/A
- Lead gen: Medium
- Monetization: Sponsors, paid
- Typical CPL: $10-30
12-Month Projection
| Month | Content Pieces | Investment | Direct Revenue | Lead Revenue | Total Value | Cumulative ROI |
|---|
Measuring Content ROI
Direct vs Indirect Value
Direct: Ad revenue, sponsorships, affiliate commissions, paid content sales.
Indirect: Leads generated, brand awareness, SEO rankings, email list growth.
Most content ROI is indirect and compounds over time.
The Compound Effect
Content is an investment that compounds. A blog post written today can generate leads for years.
Your true ROI at month 12 includes value from all previous months' content still working for you.
Time vs Money Investment
Your time has value. If your hourly rate is $100 and you spend 4 hours on a post, that's a $400 investment.
Factor this in to understand true content costs and decide when to outsource.
Improving Content ROI
- Repurpose content across platforms
- Update evergreen content annually
- Focus on high-converting topics
- Build email list for direct monetization
- Track attribution to measure lead sources