Thomas Watson Jr.

"I believe the real difference between success and failure in a corporation can be very often traced to the question of how well the organization brings out the great energies and talents of its people."

"The basic philosophy, spirit, and drive of an organization have far more to do with its relative achievements than do technological or economic resources."

"The beliefs that mold great organizations frequently grow out of the character, the experience, and the convictions of a single person."

"We went to the moon in 1969, not because it was easy but because it was hard, and IBM helped make it possible."

"The great accomplishments of man have resulted from the transmission of ideas and enthusiasm."

"Good design is good business."

"Virtually every company in the world is making its plans based on computers. Our job is to help them succeed."

"We bet the company on the System/360. It was the biggest gamble in business history."

"If you want to achieve excellence, you can get there today. As of this second, quit doing less-than-excellent work."