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QuotesGlossaryFAQAbout
"We try to develop products that seem somehow inevitable. That leave you with the sense that that's the only possible solution."
Jony Ive The Design Genius

Source: Interview with Time

innovation

More on Innovation

"True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity."
"Different and new is relatively easy. Doing something that's genuinely better is very hard."
"The best design explicitly acknowledges that you cannot disconnect the form from the material—the material informs the form."
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