David Packard

"Set out to build a company and make a contribution, not an empire and a fortune."

"You shouldn't gloat about anything you've done; you ought to keep going and find something better to do."

"A company has a greater responsibility than making money for its stockholders. We have a responsibility to our employees to recognize their dignity as human beings."

"The most important thing is to treat people with dignity and respect."

"Take risks. Ask big questions. Don't be afraid to make mistakes; if you don't make mistakes, you're not reaching far enough."

"The betterment of our society is not a job to be left to a few. It is a responsibility to be shared by all."

"Never try to take advantage of someone who is in trouble."

"Marketing is too important to be left to the marketing department."

"More companies die from overeating than starvation."

"Profit is the measure of our contribution to our customers."