Ben Horowitz

"The Struggle is when you wonder why you started the company in the first place."

"Hard things are hard because there are no easy answers or recipes. They are hard because your emotions are at odds with your logic."

"Take care of the people, the products, and the profits—in that order."

"In good organizations, people can focus on their work and have confidence that if they get their work done, good things will happen for both the company and them personally."

"Hire for strength rather than lack of weakness."

"Peacetime CEO knows that proper protocol leads to winning. Wartime CEO violates protocol in order to win."

"Culture is not a set of beliefs, it's a set of actions."

"Being a good company doesn't matter when things go well, but it can be the difference between life and death when things go wrong."

"Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly."

"What you do is who you are."

"The most important rule of raising money privately: Look for a market of one."

"There are no shortcuts. Everything worth doing is going to be hard."

"As a startup CEO, I slept like a baby. I woke up every two hours and cried."