How do I find keywords to target for SEO?

Start with problems your audience searches for. Use free tools like Google's autocomplete, 'People Also Ask' boxes, and Google Search Console (if you have existing traffic). For more data, try Ubersuggest, Ahrefs, or SEMrush. Focus on keywords with clear intent that match your content. Target long-tail keywords (3+ words) early—they're less competitive and more specific.